Ex-Tesla Operations Leaders Launch Atomic, Raise $3M Seed to Revolutionize Supply Chain Planning with Agentic AI

DVx Ventures and Madrona Invest Funding to Accelerate Supply Chain AI Insights for Consumer Brands

/EIN News/ -- NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) -- Atomic, an AI-powered platform reshaping the $20 billion supply chain planning market, today announced that it closed a $3 million seed round. The round included DVx Ventures, the company creation platform run by former Tesla president Jon McNeill, and Madrona Ventures, a three-decade-old venture capital firm known for backing transformative AI startups and iconic companies like Amazon, Snowflake, and Smartsheet.

Atomic was founded by Michael Rossiter and Neal Suidan, who experienced the challenges of supply chain planning first-hand as leaders in Tesla’s supply chain and demand planning team. The inspiration came during Tesla’s Model 3 launch in 2018, when they realized how dependent the team was on unwieldy spreadsheets that could not keep up with the speed of changes at the business. The necessities of scaling led them to build Tesla’s end-to-end supply chain orchestration system from scratch. With Atomic, the team set out to solve the same challenges of supply planning for all companies that sell physical goods with an approach that can be rapidly deployed and generalized to any type of supply chain.
  
“Our vision is to ensure every physical good is actively managed,” said Neal Suidan, Founder and CEO, Atomic. “Planners are the unsung heroes of consumer brands, holding together supply chains through spreadsheets and sheer force of will. But they deserve better tools. We built Atomic to be the inventory planning system we always wished we had. With the support of DVx and Madrona, we’re scaling quickly to bring this technology to more brands, helping them move beyond spreadsheets and into the future of AI-powered inventory management.

I’m Sick of this Sheet!
Trillions of dollars are tied up in slow-moving and poorly planned inventories in the U.S. alone. The vast majority of inventory decisions — even at the largest companies — are still made using spreadsheets, which are error-prone and slow to update, and difficult to scale. This leads to missed sales, bloated inventory levels, and eroded confidence in supply chain operations.

Existing supply chain planning software often forces lengthy, high-cost implementations and rigid systems that drive planners back to spreadsheets.

“What Atomic is doing reminds me of Tesla’s approach to breaking down barriers – taking something slow and inefficient and replacing it with speed and intelligence,” said Jon McNeill, former Tesla President and Founder of DVx Ventures. “By leveraging agentic AI, they are building this incredible, agile system that can be set up in under an hour and is truly a game-changer for consumer brands.”

Proven Results for Clients
Since launching its product in early 2024, Atomic has delivered measurable results for early customers in consumer packaged goods, food & beverage, and apparel, with:

• 20-50% reduction in inventory costs while improving in-stock rates
• 40+ hours saved per week, allowing planners to focus on high-impact work
• 3.5x increase in inventory turnover, translating to millions in freed-up cash
  

Atomic’s simulation engine models supply and demand at the transaction level, giving planners complete transparency and the ability to adapt workflows on the fly. One Atomic customer cut its inventory levels in half while maintaining a 99% in-stock rate – just 3 months after onboarding.

“We reduced our working capital by millions. It changed our strategy to fund the business this year” said that company’s President.

“Atomic is the one SaaS tool that is open all day, every day on my laptop,” said the SVP of Operations at another Atomic client, where Atomic helped to improve in-stock rates by over 10 percentage points. “I can’t do my job well without it.”

AI-Powered Supply Chain Control
Unlike most planning software that requires costly integrations and lengthy implementations, Atomic is using agentic AI to flip the script. Its configurable framework form fits to client data sources without requiring system integrators or manual configurations. Within an hour, Atomic clients can be initially onboarded and begin fine-tuning forecasts, simulate disruptions, and make adjustments through an intuitive, no-code interface.

“We’ve personally grappled with the pain of supply planning as operators,” said Michael Rossiter, Founder of Atomic and Principal at DVx Ventures. “Planners shouldn’t have to waste time wrangling spreadsheets and Atomic frees them up to make strategic decisions from day one. When you’re drowning, you don’t want swim lessons - you need help immediately. So we made onboarding speed our top priority.”

Strategic Backing from Industry Leaders
Madrona, an early backer of Amazon, Snowflake, and Smartsheet, invested in Atomic through Fund X, a new initiative focused on applied AI for enterprise transformation.

"Atomic has keen insight into a huge business challenge—and is solving it with AI to deliver tangible, immediate results that would be otherwise impossible,” said Matt McIlwain, Managing Director at Madrona. “This is exactly the kind of applied AI innovation poised to transform the industry."

What’s Next For Atomic
With this funding, Atomic plans to expand its engineering team, enhance AI capabilities, and deepen its integrations with leading ERP and e-commerce platforms. The company is targeting to offer Rapid Onboarding for NetSuite clients by the end of 2025, removing the last friction points to enterprise adoption.

For more information and the latest updates from Atomic, visit https://www.atomic.supply/ or follow on LinkedIn at https://www.linkedin.com/company/atomicsupply/

Media Relations Contact: Dana Davis | Steelwire | dana@steelwire.co