MBTA picks Levy to improve rider experience

A former Massachusetts Port Authority employee has been named chief customer officer for the MBTA, General Manager Luis Manuel Ramirez announced yesterday.

Danny Levy will report directly to Ramirez and will be responsible for “improving the daily experience of MBTA riders,” according to a press release.

Levy began her role July 2 and formerly served as the T’s communications and marketing professional.

At Massport, Levy served as the chief marketing officer for 13 years and was credited with spearheading the agency’s use of social media and re-branding Logan International Airport from a domestic airport to a major international hub.

Her new role will require her to work with all MBTA departments that interact with the public to improve customer service.

Ramirez said Levy’s leadership will help achieve his goal of enhancing the customer experience on the T.

“I want to welcome Danny Levy to our team and look forward to her leadership to help the T become a more customer-centric organization,” Ramirez said.

Massport CEO Thomas P. Glynn noted her experience at his agency in a statement and said he looks forward to working with her in her new role at the MBTA.

“Danny is extremely creative and understands how to market. She has been a great asset at Massport, helping the authority increase demand for new airlines and new cruise lines,” Glynn said.

Levy is a graduate of Boston College, has an MBA from Simmons College and is on the board of the student athlete organization The Base.